“Intention is not only about what you desire, but about what your soul truly needs.”

Joia da Rocha is Portuguese for “rock jewel.” Founded and designed by Portuguese-rooted, Amsterdam-based, and Ibiza-spirited Londa Rocha.

Joia da Rocha is a timeless, continuous collection, handmade in the Netherlands or wherever the airflow takes her.

With a background in yoga, an ever-growing awakening to the spiritual world, a love for the purity of nature and a refined eye for style, Londa weaves these elements with the healing energy of gemstones to create pieces that empower those who feel called to them.